Online social media platforms enable influencers to distribute content and quickly capture audience reactions, significantly shaping their promotional strategies and advertising agreements. Understanding how sentiment dynamics and emotional contagion unfold among followers is vital for influencers and marketers, as these processes shape engagement, brand perception, and purchasing behavior. While sentiment analysis tools effectively track sentiment fluctuations, dynamical models explaining their evolution remain limited, often neglecting network structures and interactions both among blogs and between their topic-focused follower groups. In this study, we tracked influential tech-focused Weibo bloggers over six months, quantifying follower sentiment from text-mined feedback. By treating each blogger's audience as a single "macro-agent", we find that sentiment trajectories follow the principle of iterative averaging -- a foundational mechanism in many dynamical models of opinion formation, a theoretical framework at the intersection of social network analysis and dynamical systems theory. The sentiment evolution aligns closely with opinion-dynamics models, particularly modified versions of the classical French-DeGroot model that incorporate delayed perception and distinguish between expressed and private opinions. The inferred influence structures reveal interdependencies among blogs that may arise from homophily, whereby emotionally similar users subscribe to the same blogs and collectively shape the shared sentiment expressed within these communities.

The Friedkin-Johnsen (FJ) model has been extensively explored and validated, spanning applications in social science, systems and control, game theory, and algorithmic research. In this paper, we introduce an advanced generalization of the FJ model, termed FJ-MM which incorporates both memory effects and multi-hop (higher-order neighbor) influence. This formulation allows agents to naturally incorporate both current and previous opinions at each iteration stage. Our numerical results demonstrate that incorporating memory and multi-hop influence significantly reshapes the opinion landscape; for example, the final opinion profile can exhibit reduced polarization. We analyze the stability and equilibrium properties of the FJ-MM model, showing that these properties can be reduced to those of a comparison model--namely, the standard FJ model with a modified influence matrix. This reduction enables us to leverage established stability results from FJ dynamics. Additionally, we examine the convergence rate of the FJ-MM model and demonstrate that, as can be expected, the time lags introduced by memory and higher-order neighbor influences result in slower convergence.

This letter studies the Friedkin-Johnsen (FJ) model with diminishing competition, or stubbornness. The original FJ model assumes fixed competition that is manifested through a constant weight that each agent gives to its initial opinion in addition to its contribution through a consensus dynamic. This letter investigates the effect of diminishing competition on the convergence point and speed of the FJ dynamics. We show that, if the competition is uniform across agents and vanishes asymptotically, the convergence point coincides with the nominal consensus reached with no competition. However, the diminishing competition slows down convergence according to its own rate of decay. We evaluate this phenomenon analytically and provide upper and lower bounds on the convergence rate. If competition is not uniform across clients, we show that the convergence point may not coincide with the nominal consensus point. Finally, we evaluate and validate our analytical insights numerically.

We propose an agent-based opinion formation model characterised by a two-fold novelty. First, we realistically assume that each agent cannot measure the opinion of its neighbours with infinite resolution and accuracy, and hence it can only classify the opinion of others as agreeing much more, or more, or comparably, or less, or much less (than itself) with a given statement. This leads to a classification-based rule for opinion update. Second, we consider three complementary agent traits suggested by significant sociological and psychological research: conformism, radicalism and stubbornness. We rely on World Values Survey data to show that the proposed model has the potential to predict the evolution of opinions in real life: the classification-based approach and complementary agent traits produce rich collective behaviours, such as polarisation, consensus, and clustering, which can yield predicted opinions similar to survey results.